Introduction
Investigating Experiences, Innovating Solutions
I'm a UX researcher with a detective's mindset - I dig beneath surface behaviors to uncover the 'why' that others might miss. By transforming these hidden insights into actionable recommendations, I help teams create experiences that truly resonate with users. My natural curiosity drives me to look beyond the obvious, finding the clues that connect user needs to meaningful solutions.
Projects
Data revealed many abandoned online rental reservations by customers. The investigation uncovered a critical availability issue, leading to major site redesign and operational changes.
Exploring the potential of extending a telematics portal to branch employees revealed underlying concerns about data quality and application overload. Analysis suggested integrating information into existing workflows.
Implemented the UMUX-Lite survey across company applications to quantify user experience. These metrics drove ongoing efforts to enhance product experiences for both customers and employees.